75% of Americans say they would trust AI shopping recommendations less if results were sponsored — which means OpenAI just made a decision that could structurally damage the thing that makes it valuable

Quad/Graphics and The Harris Poll released a survey on 13 April 2026 titled “The New Rules of Retail Trust in the Age of AI.” It is the basis for the headline figure now circulating: 75 per cent of Americans say they would trust an AI shopping agent less if its recommendations were swayed by brand [...] The post 75% of Americans say they would trust AI shopping recommendations less if results were sponsored — which means OpenAI just made a decision that could structurally damage the thing that m