Asian Games 2026 sees Adani, BPCL, Amul and others as Team India sponsors

The 20th Asian Games are being held in Aichi-Nagoya, Japan, from September 19 to October 4, 2026. The event features 43 sports, 71 disciplines and 469 medal events, with athletes from across Asia competing under the motto “Imagine One Asia.” While the athletes remain at the centre of the Games, brands also play a role in supporting and shaping sports properties. Their presence is often visible through logos on jerseys, hoardings in stadiums and other event branding. However, sports sponsorship h