Drivers flocking to buy private number plates has caused the market to now be worth almost £290million a year, according to new DVLA figures. Data obtained through a Freedom of Information request showed personalised registrations generated £289million in 2024/25 through auctions, fixed-price sales and transfer fees. The figures, revealed by premium car retailer Stratstone, also showed more than 9.4 million private plates have been sold by the DVLA since official auctions began in 1989. Demand f