science
Campari Is Making a Big Bet on Younger Drinkers
Campari's answer to America's alcohol slowdown is bright pink and built for TikTok. The Italian spirits giant is rolling out Sarti Rosa, a mango-, passionfruit- and blood orange-flavored aperitivo for spritzes in the US—a bet that younger drinkers want lighter, sweeter cocktails instead of bitter ones or heavy pours,...
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