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Dividing to conquer: The magic of offensive advertising

Mark Ritson recently wrote in Adweek that an apology should be enough if a brand makes a genuine mistake, citing (among others) Oxford United FC in the UK, whic...
Mark Ritson recently wrote in Adweek that an apology should be enough if a brand makes a genuine mistake, citing (among others) Oxford United FC in the UK, whic...
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