BitcoinWorld Ferrari taps IBM AI to turn casual fans into die-hard Tifosi Ferrari is overhauling its digital fan experience by partnering with IBM to inject artificial intelligence into its official app, aiming to transform casual viewers into lifelong supporters. The initiative, announced this week, leverages IBM’s enterprise AI tools to personalize content, generate real-time race summaries, and deepen fan engagement beyond race weekends. From data overload to [...] This post Ferrari taps IBM