Flipkart Strengthens Instant EMI Offerings Through Juspay Partnership

Juspay said its HyperCredit technology stack has helped scale the EMI programme on Flipkart, driving nearly a two-fold increase in new users opting for EMI-based purchases over the past six months. The payments technology company said its credit orchestration engine enabled faster and more seamless access to credit for millions of consumers by connecting users to multiple lenders in real time. The integration is designed to reduce friction across the loan journey while improving approval rates a