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Home›technology›Geico turned a talking Gecko into an advertising icon. Now its CMO wants that fame to sell more than car insurance
technology

Geico turned a talking Gecko into an advertising icon. Now its CMO wants that fame to sell more than car insurance

By Info60 US Desk•Summary of reporting by Fortune•1d ago•0 views•
Geico turned a talking Gecko into an advertising icon. Now its CMO wants that fame to sell more than car insurance
Geico's CMO wants to overhaul the insurer’s marketing for an era when AI could change how consumers buy insurance.
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