Business Insider reports that Google unveiled its `Gemini 3.5 Flash` model and is pitching it as a lower-cost, faster option against frontier offerings. Business Insider quotes Google CEO saying, "Companies are already blowing through their annual token budgets and it's only May," and notes Google argues a mix of Flash and other models could cut customers' inference bills. The article frames the moment as part of a broader shift from model-capability competition to infrastructure and inference e