India insurance growth to hinge on AI-led distribution, ecosystem partnerships: McKinsey

The insurance sector in India is expected to grow through AI-led distribution and ecosystem partnerships. Insurers are reassessing traditional models to better engage consumers and lower acquisition costs. Challenges remain in reaching Tier-3 and rural markets with suitable products and processes. Innovations in underwriting could also streamline operations and improve customer interactions moving forward. Regulatory changes are anticipated to further influence the sector's evolution and distrib