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Infant formula crackdown: Maharashtra FDA bans ads, freebies, social media promotions; Rs 10 lakh fine for violations
The Maharashtra FDA has issued a compliance order requiring instructions about infant nutrition on food products. Fines of up to Rs 10 lakh will be imposed for violations on misleading advertisements. The FDA now prohibits advertising infant formula through any medium, including social media and e-commerce. Manufacturers must ensure strict guidelines on product labeling and maintain traceability systems.
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