technology
Inside OpenAI's Influencer Marketing Strategy for ChatGPT
OpenAI is hiring influencers to create content that portrays AI as cool and helpful, not scary. Here's an inside look at its marketing strategy.
AI's reputation is in hot water. Can influencers save it?
OpenAI has been ramping up its creator marketing efforts as AI safety concerns take center stage.
The company isn't asking influencers to assuage fears that a rogue AI could destroy humanity. ... [5159 chars]
Read Full ArticleShare this story
Up next
Related Stories

Google Releases New Gemini Model With Guardrails Amid A.I. Safety Debate
NYT Technology

F.T.C. Investigates OpenAI and Anthropic Over Potential Consumer Harms
NYT Technology

Capcom Knows Its Resident Evil Remakes Will Eventually Catch Up With Newer Games, But Has a Plan For When That Happens
IGN

You can now play the original Halo in your browser, 128-player multiplayer included
TechSpot

Everything We've Learned
IGN