Phia, the AI shopping app launched in April 2025 by Phoebe Gates and Sophia Kianni, wants to win the AI shopping race. Phia’s browser extension tool scrapes the internet while you shop, offering alternatives to whatever product you’re looking at, like a similar item at a better price or the same pair of pants available [...] The post Is Phoebe Gates’s Phia the Most Celeb-Backed Shopping Startup of All Time? appeared first on NYT News Today .