business
Mass market automakers gaining ground in the premium segment; Mercedes, BMW work out different strategies to drive growth
Indias luxury car market remains around 1% of passenger vehicle sales, but competition is widening as brands such as Toyota, Kia, MG and BYD have entered the premium segment with high-priced models.
Synopsis
India’s luxury car market remains around 1% of passenger vehicle sales, but competition is widening as brands such as Toyota, Kia, MG and BYD have entered the premium segment with high-priced models.
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