business
McLaren’s new logo comes from the sign above Bruce’s family service station
McLaren follows up its retro McL 6GT supercar with a new, old-school logo
McLaren has a new logo. That’s it up above. Surprise! It says ‘McLaren’.
There’s plenty of history behind this “evolved brand identity” though, because the fresh wordmark was inspired by the sign that used to sit above the family service station in R... [818 chars]
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