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Mecca and Sephora Among Beauty Retail Giants Outpaced by Online Marketplaces
Research highlights marketplace growth, as influencers and AI reshape Australia's $2.2 billion beauty ecommerce market MELBOURNE, Australia , Sept. 28, 2026 /PRNewswire/ -- Australia's beauty retail landscape is undergoing a major transformation, with online marketplaces now generating as much revenue as all major specialist beauty retailers combined, according to a new report from global ecommerce accelerator Pattern . The 2026 State of Beauty & Personal Care in Australian Ecommerce report show
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