technology
Microsoft patent describes in-game advertising triggered by boss fights, loading screens, and cutscenes
The filing points to a possible ad-supported model for PC and console games that is less disruptive than the approaches commonly used in mobile titles.
What we know so far: Microsoft has filed a patent application for a system that would place ads in PC and console games during breaks the game itself identifies. Instead of interrupting play on a fixed schedule, the system would use game data to find... [2665 chars]
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