technology
Price hikes unlikely to cost brands this festive season
Yet analysts expect demand to remain resilient in impulse-led categories and for purchases linked to the multiple occasions that now make up the festive season. ET reported on September 7 that ecommerce marketplaces and online retailers are expected to clock a record Rs 1.50-1.55 lakh crore in sales during this year’s festive season, up 25-29% from 2025.
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