generalBREAKING
What's gone wrong at Nike? How the world's sportswear giant lost its mojo

Several self-inflicted mistakes have cost the biggest sportswear brand on the planet in recent years.
Several self-inflicted mistakes have cost the biggest sportswear brand on the planet in recent years.
Read Full ArticleShare this story
Up next
Related Stories

UK airlines to be banned from charging parents to sit with children
The Guardian UK

Hitting the sweet spot: bear treats itself to baked goods at Colorado farmers’ market
The Guardian UK

Chaos, coffins and 'Claudiapatra' steal the show in Celebrity Traitors
BBC News

The Celebrity Traitors review – Ross Kemp really needs to get a grip
The Guardian UK

The Celebrity Traitors – live
The Guardian UK