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Why Skippy labels its peanut butter as a 'spread' due to palm oil

Skippy labels its product as a peanut butter spread instead of peanut butter because it contains palm oil. FDA regulations require at least 90% peanut content.
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Peanut butter is a spread by definition, but when the word "spread" appears on a peanut butter jar label, it's most likely satisfying a legal requirement rather than acting as a simple descriptor.
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