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World Cup pitchside sponsorship raised a cross-border advertising problem
A Bristol-led analysis of every match at the 2026 FIFA World Cup counted 93,409 visible logos for unhealthy food and drink, alcohol, gambling, prediction markets and cryptocurrency during live play. The report puts a sharp commercial question on the table: when a centrally produced sports feed crosses borders, who is responsible for the advertising embedded in it? The post World Cup pitchside sponsorship raised a cross-border advertising problem appeared first on Market Business News .
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