ZEE leads FIFA World Cup India broadcast rights race, amid reduced $35 mn valuation

World football governing body FIFA is close to finalising a broadcast partner for the 2026 men’s World Cup in India, ending months of uncertainty around broadcast rights in one of the last major markets yet to secure a deal, according to a report by The Indian Express . FIFA recently held meetings with executives from JioHotstar and Zee Entertainment Enterprises, which is seeking to re-enter the sports broadcasting business. JioHotstar, which aired the 2022 World Cup in India, is understood to h