For smartphones selling at over $600, Apple owns 65% of that market and grew 9% year over year in the first half of 2026. However, Chinese brands are making a dent in local market share. iPhone demand increases Apple's premium market share Apple ships 23% of all smartphones sold globally and captures 49% of all profit . It's a behemoth on its own, but when accounting for smartphones in the $600 plus range, it's the clear leader in market share. According to a report from Counterpoint Research, A