The ASA/CAP have released a post called: Regulating the Illusion of Intelligence in Ads. I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. AI can help humans in many ways, such as breakthroughs in drug discovery and digital voice assistants, but it has its limits. An AI assistant cannot actually “offer a helping hand” or “lend an ear”, but it will try to reply with the best response...