For the first time since the iPhone 11, Apple smartphones are no longer at the top of buyers' lists

Samsung now leads U.S. smartphone satisfaction with an ACSI 2026 score of 81, edging Apple at 80 and ending Apple’s run at the top dating back to the iPhone 11 era. With WWDC set for June 8, Apple’s delayed Apple Intelligence features loom over a market where overall scores rose from 78 to 79.