World Environment Day is observed annually on 5 June. It was first celebrated in 1972 at the initiative of the UN General Assembly, with the aim of raising awareness of urgent environmental issues and advocating for global action. In India, more and more brands use the occasion to launch campaigns and green initiatives, and 2026 is no different. From a milk-pouch film to a wildlife documentary premiere to a factory-floor recycling push, here's how brands are marking the occasion. MOTHER DAIRY Th