Global App Economy Outlook 2025-2031: Gaming, Social, E-Commerce and Productivity Apps Drive New Growth as Monetization Models and Platform Strategies Evolve

Smartphone and internet adoption, especially in emerging markets, is fueling mobile-first apps, super apps and cloud services, while 5G, AI and AR/VR enable richer experiences. Smartphone and internet adoption, especially in emerging markets, is fueling mobile-first apps, super apps and cloud services, while 5G, AI and AR/VR enable richer experiences.