Haier has entered into a global partnership with UEFA Club Competitions (UC3), under which it will become a Global Partner of the UEFA Champions League from the 2027-28 season through the 2030-31 season. The four-year partnership will run from July 1, 2027, to June 30, 2031. The brand will hold exclusive worldwide rights in the home appliances, televisions, and commercial display screens categories across UEFA club competitions. The partnership will cover the UEFA Champions League, UEFA Super Cu