IBM to Appoint Omnicom Media as Global Media Agency of Record

NEW YORK , June 29, 2026 /PRNewswire/ -- Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, today announced it will be named global media agency of record for IBM following a competitive review. The appointment includes media planning and buying responsibilities across the Americas, EMEA, Japan and APAC regions. The decision expands an existing relationship between IBM and Omnicom Media in EMEA, awarded in January 2025. The decision underscores Omnicom's strength in seamlessly integrati