It’s Halfway Through the Year: Here’s What Thousands of People Who Actually Kept Their Fitness Goals Have in Common

WOODBURY, Minn. & BOCA RATON, Fla.--(BUSINESS WIRE)--Late June and early July have emerged as a new resolution period, a time to examine what worked in January and assess goals for the second half of the year. As millions of Americans reach this midpoint, new findings from Purpose Brands' 2026 Transformation Challenge (TC) offer insight into a potential formula for fitness success. Approximately 125,000 people completed the 2026 TC, a 6–8-week fitness program held this winter that combined coac