Salomon has officially named global superstar Jisoo as its new global brand ambassador. This move highlights both Jisoo’s rising influence and the company’s shift from making outdoor equipment to becoming a modern lifestyle and fashion brand. Jisoo is known worldwide as a singer, actress, and former member of BLACKPINK. She brings global appeal, fashion sense, [...] The post Jisoo Joins Salomon as Global Ambassador as the Brand Expands Beyond the Outdoors appeared first on Brand Education .