LHV Bank, the award-winning, app-only savings and current account provider, has launched its first brand campaign targeting retail customers in a direct challenge to the over-familiar, gimmick-heavy culture that has come to define UK banking in recent years. The campaign, created in partnership with creative agency Born Ugly, is built on a single, uncompromising proposition: banking with simplicity, transparency, and fair value at the heart of it. Created for people who take their money seriousl