Most of us are sure we’d spot a deepfake. We probably wouldn’t: in iProov’s 2025 testing only 0.1% of people correctly told real images and video from AI fakes — and they stayed about 60% confident whether they were right or wrong

Start with the number that should give anyone pause. The biometric identity firm iProov showed 2,000 people in the UK and US a mix of real and AI-made images and video, and asked them to spot the fakes. Just 0.1% got every one right — one person in a thousand — and these people knew [...] The post Most of us are sure we’d spot a deepfake. We probably wouldn’t: in iProov’s 2025 testing only 0.1% of people correctly told real images and video from AI fakes — and they stayed about 60% confident whe