PAGB Deputy CEO Laura Kelly has won the Future Leader Award at the Memcom Excellence Awards 2026 for her leadership and impact across her organisation. At PAGB she oversees advertising services, supports membership growth and, following her appointment as Deputy CEO in 2025, helps to lead the organisation’s operations, strategy and advocacy activity. Over the past year, Kelly has led several major initiatives, including streamlining the advertising approvals process, publishing a new edition of