Researchers stopped people to ask for directions, swapped in a different man while a door passed between them — and fewer than half noticed the person they were talking to had changed

The 1998 "door study" became the textbook demonstration of change blindness. Read in full, it is stranger and more careful than the viral version, and it says less about memory than about how little of a stranger we bother to encode. The post Researchers stopped people to ask for directions, swapped in a different man while a door passed between them — and fewer than half noticed the person they were talking to had changed appeared first on Space Daily .