SBI MF bets on turning 530 million bank customers into investors

In an exclusive interview with Moneycontrol ahead of SBI Mutual Fund's IPO, MD & CEO Debasish Mishra and Joint CEO DP Singh say only 5.5 million of SBI's 530 million customers invest in mutual funds today, leaving a vast untapped opportunity as the fund house bets on digital distribution to drive the next phase of growth.