The Gippsland region is set to take centre stage as the national testing ground for a major consumer behaviour change campaign aimed at increasing daily vegetable purchasing and consumption across Australia.Launching on Monday, August 24, 2026, and running through September 20, the initiative is being delivered locally through a partnership between national peak body AUSVEG, the Gippsland Regional Public Health Unit (GRPHU), and Food & Fibre Gippsland.The trial encourages residents across the di