If you run a pharmacy that offers a travel clinic or a weight management service, summer is the biggest commercial opportunity of your year. Patients are searching, booking, and walking in. The question is whether they are walking into your pharmacy or someone else’s. Most independents already know they need Google, Facebook adverts, and decent social media. What has changed in the past eighteen months is that there is now a new layer on top of this: AI search. Many patients are researching by a