That salmon on your sushi plate feels like an ancient Japanese tradition, but it isn’t — until the 1990s the Japanese didn’t eat raw salmon at all, and the reason they do now traces back to a Norwegian marketing campaign

How a Norwegian fishing industry saved itself by convincing Japan that raw salmon—a fish Japanese chefs had rejected for centuries—was essential to sushi. The post That salmon on your sushi plate feels like an ancient Japanese tradition, but it isn’t — until the 1990s the Japanese didn’t eat raw salmon at all, and the reason they do now traces back to a Norwegian marketing campaign appeared first on Space Daily .