‘The most valuable real estate’: How the 2026 World Cup became a springboard for AI innovation

Four years on from the launch of ChatGPT, the 2026 World Cup is the first edition of sport’s biggest event to truly integrate AI across the board, with Lenovo playing a major role. With intelligent technologies influencing everything from tournament broadcasts to referee systems, SportsPro breaks down how AI is transforming how the competition is operated and consumed by fans. The post ‘The most valuable real estate’: How the 2026 World Cup became a springboard for AI innovation appeared first o