UNA Sports Group Releases Landmark Consumer Study on U.S. Action Sports Audience, Finds 73% of Respondents Interested in New Team-Based League Concept

NEW YORK--(BUSINESS WIRE)--UNA Sports Group, a sports investment firm focused on acquiring and developing franchises in emerging and high-growth leagues, today published “The Action Sports Audience, Decoded,” a consumer research report examining market demand, audience profile, and concept validation for team-based action sports. The findings indicate that there is strong audience interest among the highly-coveted 18–34 age demographic, as well as with younger, more digitally native consumers.