U.S. Bank Survey: 67% of Parents Talk Money Before Age 12, But Still Need Tools to Take Action

A new study from U.S. Bank, conducted in partnership with Morning Consult, shows a major generational shift in how families approach conversations about money, reshaping financial education at home. While many Americans grew up in households where money was rarely discussed, today’s parents are rewriting the playbook, starting earlier and talking more openly with their children. A new survey from U.S. Bank and Morning Consult reveals how parents are approaching money conversations at home. The s