‘Venu brought both instinct and depth into every piece of work he touched’

Venu Menen was clearly a remarkable mind in the world of brand strategy and communications, but also so much more besides. He was a poet at heart, a storyteller, a mentor, a devoted son, and a friend who brought people together with warmth and generosity. He had been shaped by stints at McCann Erickson, BBDO, Mudra Communications and Lowe Lintas before he set up shop. His was a career that sparked growth for brands like Arokya Milk, Hatsun Curd, Arun Ice Creams, Tetrapak, Orange County Resorts,