Verizon’s ‘Simplicity’ flat-rate plan starts at $30 per month for new customers The Verge Verizon breaks industry mold | About Verizon Verizon Verizon targets wireless customers with new simpler plans, drops some fees Reuters Verizon's New Simplicity Plan Gets You Top-Tier Network Access Plus Perks at $45 WIRED New Verizon Shine Loyalty Program Seeks to Reward Longtime Subscribers CNET