VIVAZEN® Launches Safe Shelves Initiative to Help Protect Consumers and Retailers from Illegal 7-OH and Other Synthetic Drugs

PHOENIX--(BUSINESS WIRE)--VIVAZEN®, the nation’s leading botanical wellness brand, announced the launch of the Safe Shelves Initiative, a new industry-leading effort designed to help consumers and retailers identify legal, high-quality botanical products and distinguish them from the illegal synthetic drugs, including 7-hydroxymitragynine (7-OH) and related compounds, masquerading as natural wellness products. The initiative follows the U.S. Drug Enforcement Administration’s (DEA) decision to c